Reducing Waste Together
The PNE has partnered with Friendlier with the support of Coca-Cola to help you reduce waste while you visit!
Each cup you return keeps one out of the landfill.

® Coca-Cola Ltd., used under licence.
How to reuse in the Pacific Coliseum:

1. Order
2. Enjoy
3. Return
Get your fountain drink served in a reusable Coca-Cola cup.
Enjoy your drink and the entertainment, while thinking about your positive impact!
Drop your used cup in a Friendlier return bin, located around the Pacific Coliseum.

Why Reuse?
Every time a reusable cup is used over a disposable one, you create a positive impact.
Less Waste
A Closed-Loop System
Lower Emissions
Every cup returned keeps it in circulation. After each use, they're collected, washed in a commercial facility, and returned to be served again — keeping them a part of the circular economy.
Friendlier's reusable cups replace single-use items that would otherwise end up in the landfill. Each time you reuse, you prevent another cup from ending up in the landfill.
Each returned cup gets washed and reused multiple times, reducing the carbon footprint compared to manufacturing and disposing a new cup for every use.
Every reuse makes an impact.
What Happens After Your Return?
Each container goes through a rigorous, commercial-grade washing and sanitization process, meeting the highest safety standards. Here's how it works:
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Reuse is a simple way to cut down on waste. Instead of throwing out a cup after one use, the same cup stays in circulation again and again. This reduces the need for new materials, keeps waste out of landfills, and supports a cleaner, more sustainable system.
Friendlier helps make reuse even more sustainable: cups are collected locally, washed at nearby facilities, and delivered using electric vehicles. It’s a cleaner, simpler system that makes a real difference — one returned cup at a time.
Friendlier, PNE, and Coca-Cola are working together to make events more sustainable in ways that are easy, convenient, and enjoyable for everyone. By building reuse into the experience, we’re reducing waste behind the scenes so guests can focus on the fun and know they're still making a positive impact.
REDUCING WASTE TOGETHER